Attract more soulmate clients… without selling your soul (or giving your Calendly link out like party favors)
When you need a personal breakthrough, you go to therapy. When you need a business breakthrough, it’s time for Funnel Therapy - the data-driven, psychology-driven, and empathy-driven approach to messaging and funnel strategy.
You’re passionate about what you do and clients love what you offer - whether that’s a coaching program, membership, or course.
But it feels like you’re spending so much time in the DMs, doing livestreams, or on discovery calls with people who just want to “pick your brain.” Sigh.
Wouldn’t it be cool if high-converting sales copy could do the work for you?
So you could attract soulmate clients on the reg and repel the rest?
But, obviously, if it were that simple, you’d already be doing it.
How do you capture the WILD value and unique awesome-ness of what you offer in written words?
It’s freakin’ hard.
There’s so much conflicting info online about how to market yourself and create the ‘perfect’ funnel. (All you have to do is use this 1 secret hack!)
It’s hella confusing and quite frankly… most of it feels so icky and manipulative.
You got into this business to help people and make an impact - not to strong-arm them into working with you.
Feeling like a hidden gem in a sea of coaches and course creators?
What if you could…?
💃 Stand out and attract your soulmate clients…
💃 Keep your Calendly link sacred - away from time-wasters or unqualified prospects
💃 Spend less time in the DMs and more time getting clients BIG results
💃 Stop trying to follow the latest marketing advice or ‘technique’ - and sleep well knowing you have a solid funnel built on data, not trends
💃 Feel aligned with the copy you’re putting out there, because it’s true to your values and empathizes with your audience instead of manipulating them
To consistently attract soulmate clients, you don’t need to hustle harder.
And you also don’t need to use sleazy marketing tactics that make your stomach turn. Like…
❌ Misleading or flat-out false promises (“Make $50k in 2 months”)
❌ Fake urgency or scarcity (“1 hour left and this deal goes away forever” only to promote it again next week)
❌ Guilt and passive-aggressive shame tactics (“This program is not for you if you don’t like money”)
All you need is a messaging and funnel strategy based on data, psychology, and empathy.
No pushing, shaming, or fake urgency.
Just a genuine understanding of your audience (which ultimately, is the ONLY way to attract consistent sales and loyal clients).
Hi! I’m Danielle, therapist turned conversion copywriter.
When I first got started in the marketing world, I was taken aback by all the icky, slimey, bro-marketing techniques being thrown around.
And I worked with more than my share of unethical clients (ask me about the most famous coach I’ve worked with.)
One year into running my own business, I realized I didn’t need to work with anyone who didn’t share my values. And you shouldn’t have to work with a marketer who doesn’t share yours.
So with my therapy background and 10+ years in the marketing industry, I created a proven framework that combines data, psychology, and empathy to make your offer feel like home to the right people.
I’m also a tea connoisseur and Pun-Off champion - but I promise not to throw bad puns into your copy (unless you’re into that).
Introducing Funnel Therapy: The framework that leads to massive marketing breakthroughs
...So you can deeply resonate with those unicorn clients while staying true to your values. Here’s how it works:
1. Psychoanalysis (clarifying your audience, offers, and messaging)
We’ll work through your presenting problems to find out where your parents failed you… oops Freudian slip. I mean to clarify your offers, messaging, and audience. I promise, there’ll be no “how does that make you feel?” or ink blots.
Many clients have major breakthroughs in this phase that extend much further than the copy we’re about to work on! This clarity impacts every area of your business.
2. Behavioral Observation (deep dive audience research)
I’ll survey and interview your past, current, and prospective customers and observe your audience in their natural habitat (social media!) to see how they speak about their problems and desires. So we can use their exact language in the copy.
3. Treatment Plan (the messaging framework)
A messaging framework will guide the copy and strategy going forward. You’ll sign off on it before any copy is written, so we know we’re on the same page before I write a single… well, page.
4. Evidence-Based Intervention (the copywriting)
Copy that speaks directly to your core people in an empathetic way and inspires them to buy. I’ll also incorporate conversion rate optimization, a feedback loop, and funnel strategy to make sure you’re set up for success.
5. Follow-Up (optimizations) - optional add-on
Therapy isn’t a one-and-done, “I’m transformed” kinda thing. It requires tweaking, optimizing, and refining based on the data. You’ll be set up with everything you need to DIY this, but if you’d rather spend your time working with dream clients, we can set up ongoing support!
“I worked with a couple of copywriters over the last couple of years and I never felt that we were aligned and that they understood my voice and what I was doing. It didn’t sound like me and it was very surface-level.
I really liked that Danielle spent the time and did the preliminary work before even writing a single word. I think that’s why everything she sent me, I barely had any changes.”
Victoria L.,
Public Speaking Coach
Let’s create breakthroughs in your biz
Ready to consistently attract those soulmate clients without hustling harder or feeling icky about your marketing? Here are my 3 most popular packages:
Messaging Diagnosis (The Copy Audit)
For when you’re more of the self-help type than the therapy type. Perfect for immediate breakthroughs to help you attract more dream clients.
Includes:
40-60 minute video walkthrough with strategic insights and actionable recommendations covering things like:
Messaging and copy
User experience and CRO
Overall strategy and direction
Custom roadmap with insights and optimizations you can implement ASAP!
30-minute strategy call to make sure you’re crystal clear on next steps
Just $430
Sales Page Therapy (The Long-Form Sales Page)
I get it. Sales pages can feel daunting. Let’s uncover the subconscious genius in yours! Whether you have an existing sales page that isn’t attracting the right (or any) clients, or we’re building one from scratch, let’s go through the Funnel Therapy Framework to create breakthroughs and conversions.
Includes:
60-minute strategy call to make sure we’re crystal clear on your offer, messaging, and audience
Deep dive audience and competitor research so we can take all the guesswork out and know what your soulmate clients need to hear to hit the ‘buy’ button - and how we can make you stand out from competitors.
Evidence-Backed Strategy based on what your audience is telling us. Plus, CRO-based design recommendations so you can make sure your sales page is user-friendly.
Treatment Plan (messaging framework) so you can rest confident we’re aligned before I write a single word of copy!
Messaging Playbook to guide any future copy (so you don’t have to rely on me every single time you launch/make changes… unless you want to!)
Long-form Sales Page Copy - fully optimized to resonate, build trust, and convert.
(Optional) Ongoing testing and optimizations so you can spend more time working with dream clients and less time tweaking copy and strategy.
Starting at $1,900
Full Funnel Therapy (Launch or Evergreen Funnel Copy)
Whether you have an existing funnel that isn’t converting as well as you’d hoped, or we’re building a new launch or evergreen funnel, it’s time to do the work and see major breakthroughs. I’ll take you through every step of the Funnel Therapy Framework so you can get empathetic, evidence-based copy that resonates and converts
Includes:
60-minute strategy call to clarify your offer, messaging, audience, and overall marketing strategy to set you up for success
Deep dive audience and competitor research so we can take all the guesswork out and know what your soulmate clients need to hear to hit the ‘buy’ button - and how we can make you stand out from competitors.
Evidence-Backed Strategy based on what your audience is telling us. Plus, CRO-based design recommendations so you can make sure your funnel is user-friendly.
Treatment Plan (messaging framework) so you can rest confident we’re aligned before I write a single word of copy!
Messaging Playbook to guide any future copy (so you don’t have to rely on me every single time you launch/make changes… unless you want to!)
High-converting copy fully optimized to resonate, build trust, and convert. Including:
Opt-In Page
Thank You Page
Email Sequence
Long-form Sales Page
(Optional) Facebook/IG Ads
(Optional) Webinar/Masterclass Script
(Optional) Ongoing testing and optimizations so you can spend more time working with dream clients and less time tweaking copy and strategy.
Starting at $3,900
“She clearly knows her stuff when it comes to writing copy and her ad copy got amazing results for my clients. If you need someone who's going to take copy off your to-do list and really hit it out of the park, I'd 100% recommend working with Danielle.”
Krystal C.,
Soulwave Digital
It’s time to cut through the noise and stand out as the only choice for your future BFF clients
Are you ready to…?
🗑️ Toss out the hacks and sleazy sales techniques and focus on a data-backed, empathy-driven strategy that connects instead of manipulates
⏰ Spend less time in the DMs or tweaking your funnel… and more time doing what you love
💖 Play bigger! With more sales, more clients, and more IMPACT.
FAQs
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While it totally depends on the scope, here’s a general guideline:
Messaging Diagnosis (aka Copy Audits): 2-3 days
Sales Page Therapy: 4-6 weeks
Full Funnel Therapy: 6-8+ weeks
Keep in mind, I often book out several weeks (and sometimes months) in advance. So it’s always best to reach out sooner than later.
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No. BUT I can recommend some awesome folks who will hit it out of the park!
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These are my most popular packages, but if you need copy and strategy for something else, reach out and let’s talk! Most likely it’s something I offer, and if not, I’ll refer you to one of my copywriting BFFs.
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Absolutely - but I don’t take insurance! 😉 Just mention that you’re interested in this when you reach out and I’ll share all the details in your proposal.
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If you resonate with the values on this page, we’re probably a good fit. But, I treat my clients’ businesses like my own, so I am selective about who I work with. I know not every therapist-client relationship is a match, so fill out the form on the next page and I’ll reach out to schedule a call. If it’s a match made in heaven, we’ll go from there!